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New Delhi, The International Indian Film Award (IIFA), which started as a celebration of Indian cinema abroad, has brought cultures and countries together, superstar Amitabh Bachchan, brand ambassador of IIFA, said here Tuesday.
"What started as a mere celebration of Indian cinema beyond Indian shores, has culminated in bringing many things together - cultures, countries and things that are important to us and to the host countries," Amitabh told reporters at a press conference.
"What has impressed me this year about IIFA is that it has recognised the importance of global warming and has tied up with Global Cool, an organisation working towards making our planet a better place to live," he added.
The IIFA is in its eighth year and will be held in Yorkshire, Britain, June 7-10 this year. Apart from the gala awards night June 9, the four-day extravaganza will hold a global business forum that will address issues concerning trade and highlight the issue of global warming.
The forum will be attended by Minister for Civil Aviation Praful Patel and Habib Khorakiwala, president of the Federation of Indian Chambers of Commerce and Industry (FICCI) amongst others.
"I'm sure that the event in Yorkshire will prove that it has been a very fruitful coming together," Amitabh remarked.
The 10 lucky nominees of the 'Idea IIFA Star Ki Talaash' were also announced at the conference. Amitabh and Anil Kapoor announced the names of the five men and women who will be groomed by designers Anna Singh and Manish Malhotra for the grand finale. The winner of the contest will get a chance to work in Bollywood.
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